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Writing for the Lord
Give God the Glory! e-newsletter
The Next Growth Market:
Self-Publishing
February 2010
In This Issue
Publishing Industry News
Upcoming Industry Events
About the Founder/Author
 
Winter 2010 Events

February:

13

Refuge Church Ministries II
Singles and Couples Retreat
Ramada Inn - BWI
7253 Parkway Drive
Hanover, MD  21076
Book sales and signings (all day)

 
19-21 Jackson, Mississippi Book Tour
Saturday:
Meet & Greet with -
- Rts. Campus Christian Bookstore
- Reformed Theological Seminary
- Baptist Bookstore
- Cokesbury Book and Church Supply
- Milestone Books and Worship
- Bell's Robes and Worship Aids
- St. Andrew's Bookstore
 
Sunday:
Fresh Start Christian Church
Pastor James Henley
5210 Manhattan Road
Jackson, MS  39206
(601) 519-7873
Guest speaker - 11:00am service with booksigning following worship service
 
26-28
South Carolina Book Festival
Columbia, SC
*Books represented by The Author's Collective*

March:

1
Black Authors Network Radio Show
with Host Ella Curry
8:00pm (EST)
http://www.blogtalkradio.com/
Black-Author-Network

Listener dial-in number (646) 200-0402 

7
Self-Publishing Symposium
AspiComm Media
4th Annual S'Indie Self/Independent Publishing Awards
515 Malcolm X Boulevard
The Schomburg Center for Research in Black Culture
Harlem, NY 11510
(516) 292-2149
 
12-14

Tucson Festival of Books
Tucson, AZ
*Books represented by The Author's Collective*

Miami1
 
 

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Phone: 410-340-8633
 
 
February 6, 2010
 
Hello to all as I bring you greetings from Washington, DC / Baltimore, MD in the midst of the Blizzard of 2010.  It is predicted that we will have 3 feet of snow by the time the snow ends later tonight!
 
 
"Self-Publishing growth a historic development in book industry" 
 
 
As the author of the Give God the Glory! series of books and devotionals for the past eight years, these books have earned 14 literary / media awards, are distributed internationally by the world's largest Christian distributor, will be available in the French, Burmese, Falam, and Ngawn languages in 2010 and are currently under consideration for translation and distribution in  Russian.  All of these books are published through my Christian-based publishing company - Writing for the Lord Ministries.  Yes, these books are self-published!!  At this juncture in my global ministry outreach, the number of rejections that I've received from mainstream publishers is irrelevant.

But...did you know that publishers are increasingly turning to self-publishing as a growth market?  In the midst of the downturn in our economy, a few publishers are starting to recognize the value, credibility, honesty, insight, and talent of self-published authors/titles. With the recent success of The Shack, by William P. Young, publishers are taking notice.  In parallel, current economic conditions are forcing them to look at other means to finance their struggling businesses and alternatives to supplement lost revenue.

In October 2009, Thomas Nelson Publishers, in partnership with Author Solutions, became the latest publisher to create a new self-publishing division - WestBow Press (Nelson's former fiction imprint). They are actively soliciting manuscripts for publication from new authors.  Chief Executive Officer Michael Hyatt is quoted as saying, "With the creation of WestBow Press, we will be able to help more authors realize their dreams of being a published author, while discovering more diamonds in the rough to add to our roster."  Earlier this year, publishing research firm, R.R. Bowker, reported that self-published and print-on-demand titles doubled in 2008 compared to a 3% decline of traditional books.  It is an historical development that on-demand and short-run books exceeded the number of traditional books entering the marketplace.  Other Christian publishers who have ventured into self- or co-publishing programs include WinePress Publishing, Salem Communications, Xulon Press, and B&H Publishing Group's CrossBooks Publishing, just to name a few.
A word of caution however. This trend does not necessarily mean that the mainstream publishers will have your best interest at heart.  In fact, they most likely will not.  Here are quotes from two respected publishing industry insiders on the subject:
 
"We're going to see publishers try all sorts of new ideas.  They're trying to figure out how to make money with digital books, how to improve the bottom line, how to trim costs, and how to increase income."  A 'farm team' implies that your editorial and marketing people will be investing in these authors, shaping them for a brighter publishing future and that won't be happening."
Chip MacGregor, Literary Agent
 
"I think that struggling publishing houses are looking to capitalize on this trend to make money.  It is interesting to me that Thomas Nelson will not edit the manuscripts that their new WestBow Press will publish."
Sarah Bolme, Director, Christian Small Publishers Association.
 
In Luke 5:4, Jesus commanded the first disciples that He recruited to "Launch out into the deep, and let your down your nets for a draught (catch)." Has God given you a vision and dream to write your message to an audience that desperately needs it?  If so, do not hesitate to take advantage of the new and exciting opportunities that exist within the publishing industry.  You no longer need to withstand multiple rejections from the mainstream publishers who offer the same excuses to the masses. God, through technological advances and other strategies, is opening doors for self-publishers that did not exist five years ago.  Take your launch today!
 
**Parts of this writing were extracted from the following source: Christian Retailing magazine, December 7, 2009
Miami1
Publishing Industry News
 
200
Number of Waldenbooks mall-based stores that Borders Group Inc. closed last month.  131 mall locations remain open.

$1.3 billion
Approximate savings Bertelsmann AG, which owns Random House, has achieved so far this year under its cost-cutting and efficiency program, which the media company's executive board adopted last spring.

3 million
Number of U.S. e-readers projected to be sold in 2009, with 30% of those sales anticipated to occur during the most recent holiday season.  Six million are expected to be sold in 2010.

Source: Book Business magazine, December 2009 issue.
 
84%
Percentage of the 19 social networking sites tracked by Google's Ad Planner tool, including Twitter and Facebook, that were shownn to have more female users than male.  Male users, however, dominate social news sites like Digg (64%) and Slashdot (82%).
 
4
Number of months after the launch of new, hardcover titles in 2010 that Simon & Schuster will wait to release the titles' e-book formats.
 
Source: Book Business magazine, January 2010 issue.
 
**March is SMALL PRESS MONTH**
Miami1
Upcoming Industry Events
 
February 27 - March 3
National Religious Broadcasters
Convention
 

March 8-10

Publishing Business Conference and Expo

NYC Marriott Marquis

New York, NY

1-888-627-2630

www.publishingbusiness.com

 
March 14-17
Children's Pastors Conference
 
March 18-20
NW Christian Education Conference
 
April 19-21
London Book Fair
London England
(480) 966-3998
 
April 21-23
The Gathering 2010, Louisville, KY
(407)333-7110
 
 
Miami1About the Founder/Author
 
Kevin Wayne Johnson is a commissioned minister (National Association of the Church of God, Anderson, IN), author of the multiple award winning and national best-selling Give God the Glory! series of books and devotionals, husband, and father to three middle school-aged boys.  While his books are sold worldwide, Johnson has served on the faculty for seven writer's conferences throughout the United States and London England since 2004.  He serves Jesus Christ with the fundamental belief that God uses ordinary people to accomplish extraordinary things! 
 
Visit Johnson's websites at: www.writingforthelord.com and www.writingforthelord.org.

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